Redefining an industry with a rebrand for the up-and-comer
BW (formerly BWI) are a london based fit-out contractor, building and delivering industry defining interiors for the global brands such as Coca-Cola, Amazon and Selfridges. We were approached to rebrand, rename and reposition BW with the appointment of a new and dynamic senior management team. BWI was a well known fit-out contractor but it wasn’t seen as a leader in the industry and was losing ground to larger and more established competitors. Our task was to bring energy, modernity and excitement to the brand and to help it become the most recognised fit-out brand in London and help BW break the £100 million turnover barrier.
Deliverables: Brand strategy/Brand visualisation/Internal Culture/Photography/Print collateral/Digital guidance/Brand guidelines/Copywriting/ Sector: Fitout Location: London UK Partners: Man Bites Dog/ Redshift Media/
Page insight report
Construction sites visited
Working collaboratively with our partner agencies Man Bites Dog (PR) and Redshift Media we jointly delivered an industry wide research document that outlined the opportunity for growth in the sector, and utilised the individual personality traits of BW to align them with their clients and foster lasting brand relationships. Understanding their market is essentially understanding the client as they are a close knit industry with shared values and goals.
Showing the personality that the company was built with enabled BW to find new focus, exceed turnover target, and break into new sectors and redefining branding in the sector.
By building a narrative into the core of the brand we are able to shape the conversation for BW and their clients in a personal, fun and responsive way that has helped them to become the one of the most recognised brands in the sector in a very short space of time
Throughout the gather phase of the project, personality was the word that come up time and time again, so the brand has to reflect that - and bring their individuality and personality to life. By embedding the brand narrative of “Built With : ___” straight into the visualisation allows them to evolve and change their message on a daily basis, giving them to run to be fun, playful or serious - whatever their business needs to thrive.
Turnover increase from 2016/17
Overall turnover in 2017
Award finalist shortlists
Award Win - Best Employer Brand
"Their depth of thinking, creative solutions and careful attention have been integral to the success of the project. You did a tremendous job with our branding."
Anthony Brown, Sales & Marketing Director, BW